Contact Us for a Free Consultation*** (909) 222-6680



Posted by Aletha Smith | Nov 25, 2022 | 0 Comments

According to the United States Patent and Trademark Office (USPTO), a trademark can be any word, phrase, symbol, design, or a combination of these things that identifies your goods or services.  It distinguishes you in the marketplace from your competitors.  A service mark is essentially the same as a trademark; however, a service mark identifies and distinguishes the source of a service rather than a good or product.

A trademark/service mark is typically the most valuable asset of a business.  A trademark has several benefits.  Some of the advantages of a trademark/service mark include:

  • Exclusive right to use
  • Protects against Federal registration of the same or confusingly similar mark
  • Helps you guard against counterfeiting and fraud
  • Allows you/your business the right to use the ® symbol, so long as the mark is used in connection with the goods and services identified in your trademark/service mark registration
  • Provides legal protection for your brand
  • Denies others the right to claim that their subsequent use of the same mark was used in “good faith”
  • Enhanced remedies for infringement (i.e., if successful, you can receive treble (3X) damages, costs and attorney's fees if you successfully defend against infringement)

A trademark/service mark is a valuable asset to any business.  It increases the value of your business and can be sold, assigned, and even licensed.  A trademark lasts forever, contingent upon the owner taking action to protect it and renew it, as scheduled.

About the Author

Aletha Smith

Aletha Smith is the founder and managing attorney of the Law Office of Aletha J. Smith, PC. Aletha is dedicated to empowering entrepreneurs with the tools and confidence to create a solid, successful legal foundation, no matter the business industry,


There are no comments for this post. Be the first and Add your Comment below.

Leave a Comment

Contact Us Today

Law Office of Aletha J. Smith, PC is committed to empowering individuals to protect their business, intellectual property, family and estate. Contact us about Business Law, Trademarks, Estate Planning, and Prenuptial Agreements in California and beyond.

***We offer a free 30-minute consultation for family law and estate planning. There is a $100.00 consultation fee for all business, copyright and trademark consultations. We will gladly discuss your matter with you at your convenience. Contact us today to schedule an appointment.

Divorce Lawyers in Chino Learn how legal insurance provides affordable access to legal help.

Subscribe to Our Mailing List!

Subscribe to periodically receive legal news and tips that will help you legally create, protect and grow your brand and your legacy.