Blog

In this blog, California trademark attorney Aletha J. Smith explains why registering a federal trademark is critical for entrepreneurs, startups, and small business owners. Learn how a trademark protects your business name, logo, or slogan, the risks of relying solely on an LLC or domain name, and why a USPTO trademark application should be part of your brand strategy. Discover the legal benefits of trademark registration, how to avoid infringement, and how a trademark lawyer can help you protect and grow your brand nationwide.

ARE YOU USING THE TM, SM, ® and © SYMBOLS CORRECTLY? The symbols ™, ®, ©, and ℠ seem to be everywhere you look.  If you have not noticed, just pay attention.  You will see them all over social media, and various websites.  Each one has a very specific purpose that you as a business owner, and th...

What is a trademark? A trademark can be any word, phrase, symbol, design, or a combination of these things that identifies your goods or services. There are many benefits to Federally registering your trademark.