
Why Every Business Needs a Trademark – Even If You’re Just Getting Started
In this blog, California trademark attorney Aletha J. Smith explains why registering a federal trademark is critical for entrepreneurs, startups, and small business owners. Learn how a trademark protects your business name, logo, or slogan, the risks of relying solely on an LLC or domain name, and why a USPTO trademark application should be part of your brand strategy. Discover the legal benefits of trademark registration, how to avoid infringement, and how a trademark lawyer can help you protect and grow your brand nationwide.